Chinese company Pop Mart reported a vast improvement in its financial performance in the first half of 2025. The company’s report was published on the Hong Kong Stock Exchange.
Pop Mart’s revenue grew by 204% to 13.88 billion yuan ($1.93 billion) compared to the same period in 2024, and net profit rose by almost 400% to 4.7 billion yuan (over $650 million).
The most significant revenue growth was recorded in North America (1142%), thanks to rapid expansion in the US market, where the number of stores increased to 41, and Europe (730%), where 18 stores have already been opened.
The Monsters toy series, particularly Labubu, the most popular one, generated almost 35% of the company’s total revenue. Overall, plush toys accounted for 44% of the company’s revenue, or 6.14 billion yuan (over $850 million), which is 14 times more than last year’s figure.
Bloomberg points out that Chinese Labubu toys have become a cultural phenomenon in the West this year.