If we were to characterize the fashion makeup of the 2024 season with just one word, it would undoubtedly be “self-expression.” Today, it’s challenging to create a makeup look that would be considered completely outdated—almost any choice can adorn and highlight because what matters is not how you do your makeup, but how well it suits you. Nevertheless, there are a few particularly hot trends in modern and stylish makeup that are worth paying attention to.
Consulting on this matter is Alesya Mincheva, the lead makeup artist at fashion weeks in Paris and Berlin.
Alesya Mincheva, a seasoned makeup artist with seven years of experience, embarked on her professional journey by turning her hobby into a beloved career. She successfully earned a bachelor’s degree in Art with a focus on Fashion Design Management in Berlin.
Accumulating significant expertise, Alesya has worked in television, participated in photo and video projects, collaborated with celebrities at major events, and contributed to shoots for Harpers Bazaar. Actively engaged in prestigious events like the Cannes and Venice Film Festivals, as well as fashion weeks in Berlin, Paris, London, and Milan.
As the lead makeup artist at fashion weeks in Paris and Berlin, and the principal makeup artist for Charlotte Tilbury in Germany, Alesya also offers makeup training both online and offline for those aspiring to become makeup artists or enthusiasts of creative makeup. She receives daily feedback and gratitude from clients worldwide.
Alesya’s mission is to share her knowledge, aiming to empower women and girls worldwide, fostering happiness and self-confidence.
Tell us about the main global makeup trends in 2024?
The makeup trends for this new season promise to be vibrant, fresh, and simultaneously natural. It’s a time when decorative cosmetics serve not only as tools to enhance beauty, but also as a means to express individuality and creative potential.
Eyes take the spotlight, with bright and saturated eyeshadow shades becoming the main focus of the look. However, let’s not forget about the lips – deep-toned lipsticks will also be on-trend. Naturalness and authenticity will be key makeup trends in 2024.
To achieve that inner glow, use lightweight textures of CC and BB creams for an even skin tone.
Blush can be applied to the cheekbone area, transitioning to the apples of the cheeks. This technique gives the skin a healthy and radiant appearance, making the overall look more natural and fresh. You can choose blush in soft pink or peach shades to accentuate your natural beauty.
It’s essential to remember that trends are merely recommendations that can serve as a foundation for creating your unique style. Ultimately, the most important thing is to feel confident and comfortable in your look!
How do you select cosmetics for working with models and celebrities? What brands or products do you find most effective?
When selecting cosmetics for working with models and celebrities, I prefer high-quality luxury brands. Some of my favorites include products from renowned brands such as Tom Ford, Dior, Prada Beauty, NARS, Hermes, Dolce & Gabbana, Gucci, and Charlotte Tilbury. Individual needs of each model or celebrity and the specific requirements of the event or project I’m working on are crucial considerations.
Utilizing products from well-known luxury brands gives me confidence in the superior quality and effectiveness of the cosmetics. These brands are known for their excellent formulas, innovations, and high manufacturing standards. Employing professional tools and products enables me to achieve impressive results in makeup, providing long-lasting wear and a natural appearance.
Furthermore, a variety of luxury brands provide an extensive range of shades and products, enabling me to personalize the makeup for each model or client. It’s important to consider that high-quality products can contribute to maintaining and improving the skin’s condition, helping to create a flawless look.
How do you consider the individual style and personal preferences of celebrities when creating their makeup?
When creating makeup for celebrities, I always carefully consider their individual style and preferences. I start with consultations to learn about their preferences, past experiences with makeup, and the style they prefer.
Recognizing that each celebrity possesses a unique personality and distinctive style, I strive to incorporate these aspects into every makeup look. If a celebrity has their signature style, I try to recreate it while adding my creative touch.
How do you balance your own creativity with meeting the specific requirements of an event or project?
Maintaining a balance between my creativity and meeting the specific requirements of an event or project is a crucial aspect of my work. Initially, I thoroughly study the characteristics of the event, as well as the preferences and style of the client or model.
While creating makeup looks, I incorporate my creative ideas but always maintain a balance, considering the theme or concept of the event. It is essential for my makeup to align with the event’s features and express the individuality of the client or model while fitting into the overall context.
By carefully considering all these aspects, I ensure that my creative approach harmoniously complements the requirements and atmosphere of the event.
How do you choose makeup for photoshoots and events, knowing it will be photographed under different lighting?
Choosing makeup for photoshoots and events involves considering the lighting conditions. I opt for versatile products with a focus on ensuring that the makeup looks well-balanced in various lighting setups. I pay attention to the color intensity, texture, and finish of the cosmetics to create a look that translates seamlessly across different lighting environments. This ensures that the makeup appears flattering and cohesive in both natural and artificial light.
How do you feel about new technologies and innovations in the cosmetics industry? Do you incorporate them into your work, and how does it impact your creative process?
I embrace new technologies and advancements in the cosmetics industry. Innovations lead to higher quality products, more convenient applications, and to new possibilities. I consistently explore and incorporate new products and techniques into my work, as it expands my creative toolkit and makes task execution more efficient.
For example, products with novel textures or formulas can add uniqueness to my make-up, and modern contouring and highlighting techniques can create new visual effects. Innovations in cosmetics make it easier to craft impressive and long-lasting make-up looks, positively impacting both my creative process and job satisfaction.
What is your preference for daily cosmetics? What do you choose for yourself? (Charlotte Tilbury, Dolce & Gabbana, Hermes)
In my daily life, I prefer using a mix of high-quality products from various brands. While I appreciate the luxury offerings of Charlotte Tilbury, Dolce & Gabbana, and Hermes, I also explore other brands to curate a makeup collection that aligns with my daily needs and preferences. The key is versatility, ensuring that I have a range of products suitable for different occasions and moods.
Charlotte Tilbury: If I’m looking for effective products to accentuate natural beauty and achieve a warm look, this brand can be a choice.
Dolce & Gabbana: If I desire a luxurious and elegant appearance, cosmetics from this brand may meet refined expectations.
project?
When I want to express style and elegance, Hermès cosmetics can be part of the overall look.
If I’m searching for fashionable and innovative solutions, Prada can impress with the originality of its products.
Depending on the situation and mood, I can choose products from the different brands to create diverse makeup looks.
Define the lips with a lip pencil for a crisp outline. Blush can complement the red lipstick, providing a healthy glow. Regular oral care is crucial to enhance the brilliance of your smile when wearing red lipstick.
Remember, experimenting with different shades and makeup styles is essential to finding a stunning and personalized red lipstick look.
The significance of makeup brushes is immense. What brushes would you choose for daily use? Is it worth selecting them individually?
Makeup brushes play a crucial role in achieving precise and polished looks. For daily use, I recommend selecting a set of essential brushes that cover the fundamental needs like foundation, eyeshadow, blush, and blending. While some prefer buying brushes individually for specific purposes, investing in a well-curated set designed for daily use can provide convenience and ensure a comprehensive application toolkit.
Powder Brush: Allows for an even distribution of powder, setting the makeup.
Blush Brush: Used for applying blush, giving a natural look to the face.
Eyeshadow Brush: Aids in applying eyeshadow on the eyelids and blending them.
Contour Brush: Used for highlighting and shading facial contours.
Lip Brush: Necessary for the even application of lipstick or gloss on the lips.
When choosing brushes, it’s important to pay attention to the quality of their craftsmanship and the softness of the bristles. Whether to go for a set or individual brushes depends on convenience and your personal needs.
What are your Top 5 products from Charlotte Tilbury?
Your selection of products from Charlotte Tilbury includes several popular and recognized items. Here’s a brief overview:
– Magic Cream: Moisturizing cream known for its multifunctionality and effectiveness in preparing the skin for makeup.
– Pillow Talk Lipstick: Iconic lipstick with the Pillow Talk shade, celebrated for its versatility and comfortable texture.
– Hollywood Flawless Filter: Face product that provides a radiant and filtered effect, helping achieve a flawless skin appearance.
– Airbrush Flawless Finish Setting Powder: Transparent powder for makeup setting, delivering a flawless finish and long-lasting results.
– Beauty Light Wand – Pinkgasm: Highlighting product that adds freshness and glow to the face.
These products are truly distinguished by their popularity and high quality, making them favorites for your daily makeup routine.
Red lipstick adds a luxurious touch to the look. Tell me how to choose the right shade and what makeup to do to look stunning?
Choosing red lipstick and creating an impressive look is a fun and creative process. Here are a few tips:
- Shade Selection:
– *Warm Skin Tone:* Lean towards coral and orange shades.
– *Cool Skin Tone:* Red with a blue undertone, like classic red, looks great.
– *Neutral Tone:* Almost any shade, including classic red and pink, will suits.
- Intensity:
– *Daytime Makeup:* Opt for lighter and natural shades for a casual look.
– *Evening Makeup:* Rich and deep shades add elegance and sophistication.
- Eye Makeup:
– *Subtle Accent:* If lips are the highlight, eye makeup can be more neutral.
– *Bold Eye Makeup:* If you choose an intense red, balance with a softer eye makeup.
- Lip Contour:
– Use a lip pencil for emphasis and to create a defined contour.
- Face:
– *Blush:* Add a touch of blush for a fresh complexion.
- Teeth:
– Take care of your teeth as red lipstick emphasizes their whiteness.
Remember, the key is to enjoy the process and experiment, finding the shade that adds luxury and boldness to your look.