Stephanie Reichenbach’s journey is nothing short of inspiring. After rising to the top of the banking world — becoming Vice President at Citibank by 28 and Director by 30 — she made an unexpected pivot: trading boardrooms for the serene, sweeping dunes of the UAE. Today, she is the visionary founder behind The Nara Collection, a series of luxury desert and sea experiences that redefine immersive hospitality.
In this exclusive interview with ELLEDGY, Stephanie opens up about her transition from finance to entrepreneurship, the values that fuel her brand, and how she balances building an empire while raising four children. At the heart of her story is a deep connection to family, a passion for sustainability, and a bold commitment to transforming tradition into elevated, unforgettable experiences.
You transitioned from a successful banking career, becoming a VP at Citibank by 28 and a Director at 30, to founding luxury desert experiences. What inspired this significant shift, and how did your previous career influence your entrepreneurial journey?
I had moved to Dubai with my family and had recently given birth to my fourth son. Initially, I wanted to spend more time with my kids to help them settle into the new environment. I took a break from working for about two years when I decided I wanted to create something and have a business of my own. Working for 18 years in the banking industry helped me understand the financial aspects of running a business, and the beauty of being a private banker gave me the chance to meet extraordinary entrepreneurs who truly inspired me.
The name ‘Nara’ is derived from the initials of your four sons. How does family influence the ethos and operations of your ventures?
Family is central to my life. Creating this business venture was part of a legacy I would like to leave for my children. Currently, my two eldest sons work within the business — one is our astronomer at The Nest, and the other is an entertainment manager. I hope that one day they will take over the business and continue growing it.
What were some of the significant challenges you faced when establishing your first desert camp, and how did you overcome them?
When I first started, I didn’t have a fixed location for a camp. We would set up private dinners in the desert—myself setting up the tent and decor with a chef who would cook for the guests. The main challenge in Dubai is finding the right location to establish a desert camp. I was lucky enough to be chosen by the DDCR because I proposed a new eco-friendly concept that stood out from existing offerings and attracted their attention.
Sustainability is a core aspect of your camps. Could you elaborate on the eco-friendly practices implemented at Sonara Camp and The Nest by Sonara?
All of our camps follow a plastic-free, zero-waste policy. We use solar panels to generate electricity and recycled materials wherever possible in construction. We also source local produce for our menus and reduce food waste by allowing guests to request additional dishes rather than over-serving.
As a leader, how do you cultivate a team that embodies the values and vision of the Nara Collection?
The essence of my company is my team. I don’t believe in a traditional corporate structure — we stay away from internal politics and operate more like a family. The staff feel part of something meaningful and take personal responsibility for their roles. I trust and empower each member of Nara to fulfill their potential, creating a healthy and positive work environment.
Managing multiple businesses while raising four children is no small feat. How do you balance your professional responsibilities with family life?
I separate my private and professional life as much as possible. I try not to bring Nara home, and I always prioritize my children — even if they call me during a management meeting, I answer to reassure them that, no matter what, I am their mum first.
Having operated in various regions, how do you incorporate local cultures into your experiences while maintaining the Nara brand identity?
The DNA of Nara is about enhancing traditional and local experiences with a modern and detail-oriented approach — redefining the traditional with a twist.
What are your aspirations for the Nara Collection in the next five years? Are there new concepts or regions you’re looking to explore?
My dream was to expand the Nara concept to the water and redefine the traditional dhow cruise into a culinary experience, while showcasing the beauty of Dubai from the canal. I recently realized that dream with Nara on the Sea, a unique experience I’m incredibly proud of.
What advice would you give to young women who dream of building a successful career or launching their own business?
One of my favorite quotes by Richard Branson is:
“If somebody offers you an amazing opportunity but you’re not sure you can do it, say yes… then learn how to do it later!”
What do you enjoy doing in your free time? With four children and such a busy career, do you still find time for yourself — and how do you manage to delegate and stay balanced?
In my free time, I enjoy Pilates, playing padel, socializing with friends, and traveling. I have a great team I can delegate to. I think the key is being very organized — it allows me to optimize my time and maintain a good work-life balance.