GapStudio has unveiled the Fall 2025 Collection 03 campaign, starring Gwyneth Paltrow and her daughter, Apple Martin. This is their first collaboration. Previously, they had only appeared in Paltrow’s Goop brand videos, which the actress shot with her husband Brad Falchuk on an iPhone during the lockdown.
The shoot was shot by renowned photographer Mario Sorrenti, and the collection was created by Zac Posen, who joined Gap last year.
In the campaign, Apple looks back at her mother’s wardrobe from the 90s, shaping her own style. The whole story is imbued with Paltrow’s personal memories and advice on self-acceptance, individuality, and self-confidence.
The GapStudio Fall 2025 collection will go on sale on October 2. It included cotton poplin blouses, denim dresses, mesh tops, satin jumpsuits, vegan leather miniskirts, cropped jackets, and wool coats.