Simon Porte Jacquemus was recently proud to announce the name of his first Jacquemus brand ambassador – his grandmother, Liliane Jacquemus. She now represents the brand, which has collaborated with some of the world’s biggest stars for years – from BLACKPINK’s Jennie to Kendall Jenner and Bad Bunny.
Liliane Jacquemus was born in 1946 to a farming family in Allen, a small village in southern France. She was raised by an Italian single mother. Simon Porte Jacquemus has always been proud of his origins and pastoral roots in Provence, which is why he named his latest collection Le Paysan (The Peasant). Liliane Jacquemus regularly appears at the brand’s shows and made her Jacquemus model debut in 2020.