The American streaming service Netflix plans to increase its market capitalization to $1 trillion by 2030 from the current $400 billion. The Wall Street Journal reports this based on the participants in the annual meeting dedicated to analyzing the company’s performance.
To achieve this goal, the company plans to double its annual revenue from $39 billion in 2024 to $78 billion in 2030. Over the past five years, the company’s revenue has increased by 93.5%.
However, it is important to note that this period coincided with the rapid expansion of the streaming services market, which was characterized by a much lower level of competition at that time. Now, to realize its plans, Netflix is not limited to subscriptions but is actively developing its advertising business.
The company wants to generate global advertising revenue of $9 billion by 2030.
Although the company has not disclosed data on advertising revenues since launching the ad-supported tariff in 2022, eMarketer estimates that Netflix is expected to generate more than $2 billion in the US market in 2025.
Netflix is seeking to increase the number of subscribers to its most affordable ad-supported plan. It is also developing live streaming, during which ads will be shown even to users with an ad-free subscription.
Although the company has refused to publish statistics on the number of subscribers, its ambitious goal is to reach 410 million users by 2030, 108 million more than in 2024.
It should be noted that Netflix attracted a record 41 million new subscribers last year alone, with the fourth quarter being particularly impressive. The company’s financial report for the first quarter of 2025 will be published on April 17.