The more a person watches short videos on TikTok and Instagram, the worse their attention, memory, and awareness of their own actions work.
This is stated in a study by the American Psychological Association, according to The Independent.
Scientists say that a constant stream of bright, fast videos “trains the brain” to instant stimuli — then it becomes more difficult for a person to read, think, solve problems, and concentrate.
Scrolling through social networks also worsens mental health. In particular, it affects self-esteem and perception of one’s own body, increases anxiety, and excessive emotionality. Researchers have called this process “brain rot.”
This happens because scrolling through the feed gives the brain constant dopamine hits. Giving up videos is hard. It also isolates people from society — online communication replaces live.
In July, MIT scientists found that students who wrote essays using ChatGPT showed significantly less brain activity and could not recall a single sentence of their text, Time reported.