Sales of Tesla’s electric vehicles in Europe fell in February 2025, losing out to German automakers Volkswagen and BMW and Chinese competitors. Reuters writes about this using JATO Dynamics data.
Felipe Munoz, global analyst at JATO Dynamics, said in a report that Musk’s role in politics, increased competition in the electric vehicle market, and the gradual discontinuation of the existing version of his best-selling Model Y have affected sales.
“Brands like Tesla, which have a relatively limited model lineup, are particularly vulnerable to registration denials during model changes,” Munoz said.
Tesla’s battery electric vehicle registrations in 25 markets in the European Union, the United Kingdom, Norway, and Switzerland fell by an average of 44% compared to the same month in 2024.
Its market share for the month fell to 9.6%, the lowest in February in five years. By comparison, Volkswagen’s BEV sales were up 180% to less than 20,000 vehicles. At the same time, the BMW brand and BMW-owned Mini together sold nearly 19,000 BEVs in February, the data show.
According to JATO Dynamics, Chinese brands sold more electric vehicles than Tesla.
BYD and Polestar’s BEV sales in the same markets grew by 94% and 84%, respectively, to more than 4000 and more than 2000 cars. Xpeng sold more than 1000 cars, and Leapmotor sold almost 900.
At the same time, sales of Volvo (Geely) and MG (SAIC) electric vehicles decreased by 30% and 67%, respectively.
Total car sales in the 25 markets of the European Union, the UK, Norway, and Switzerland fell by 3% to 0.97 million in February, while BEV registrations increased by 25%.