This year, Portugal has been named Europe’s Leading Destination 2025, beating out competitors such as France, Italy, Spain, Turkey, and the UK. This is the country’s sixth win since 2017, after Greece temporarily held the top spot last year.
Portugal has once again confirmed its status as a tourism leader, with destinations also making the list:
- Madeira — Europe’s Leading Island Destination
- Porto — Europe’s Leading City Destination
- Lisbon — Europe’s Leading City Break Destination
Other notable winners include:
- Batumi (Georgia) — Europe’s Leading All-Season Destination
- Dubrovnik (Croatia) — Europe’s Leading Cruise Destination
- Huesca La Magia (Spain) — Europe’s Leading Adventure Tourism Destination
- Athens (Greece) — Europe’s Leading Cultural City Destination
- Eastern Macedonia and Thrace (Greece) — Europe’s Leading Emerging Tourism Destination