Apple has become the most expensive brand in the world for the second year in a row, according to the annual Brand Finance Global 500 survey. The value of the Apple brand increased by 11% to $574.5 billion over the year.
Microsoft again took second place in the ranking, showing a 35% increase (up to $461.1 billion). Google (+24%, up to $413 billion) took third place, and Amazon (+15%, up to $356.4 billion) took fourth place.
Walmart moved to fifth place from sixth, with its value jumping 42% to $137.2 billion.
The top ten most expensive brands also include Samsung ($110.6 billion), TikTok ($105.8 billion), Facebook ($91.5 billion), Nvidia ($87.9 billion), and State Grid Corporation of China ($85.6 billion). The value of the Nvidia brand has almost doubled over the year.
Instagram took the 12th place ($79.9 billion).
