Pop princess of the 2000s, Britney Spears, sold the rights to her main hits for an incredible sum of $200 million.
According to BBC News, although the details of the contract have not been officially disclosed, it has been reported that the artist and the company Primary Wave signed an agreement back in December last year. Western media are already calling this agreement one of the loudest in show business in recent years. They are comparing it to the sale of Justin Bieber’s catalog for a similar amount.
So, among the hits that have now gone to Primary Wave, there are the cult tracks Baby One More Time, Oops!… I Did It Again, Toxic, Gimme More, Everytime, Piece of Me, (You Drive Me) Crazy, Hold It Against Me, etc. The company will be able to use these compositions in films, commercials, TV series, or transfer the rights to other artists to record covers and remixes.
By the way, Primary Wave previously acquired the rights to the catalogs of Prince, Whitney Houston, and Notorious BIG.