Disney+ app gets Verts vertical feed with movie snippets. The feed is available in the service’s mobile app. To open it, tap the Verts icon in the navigation bar.
Users can scroll through vertical clips with scenes and moments from Disney+ content, and then immediately add them to their watchlist or start the full movie or series.
The company notes that during testing, the feature has already increased audience engagement. Personalization is provided by a new recommendation algorithm that forms the feed based on interests and content previews.
In the future, Verts also plans to expand: videos from authors and the fan community will appear there, along with new storytelling formats and personalized content.