Ferrari Unveils Its First Electric Vehicle Designed with Apple’s Designer

Ferrari Unveils Its First Electric Vehicle Designed with Apple's Designer

Ferrari officially introduced its first electric vehicle, the Luce model, which measures 5026 mm in length, 1999 mm in width, and 1544 mm in height. The wheelbase reaches 2961 mm. To visually balance the Luce’s large proportions, engineers equipped the vehicle with the largest wheels in Ferrari’s history: 265/35 R23 front tires and 315/30 R24 rear tires.

The body was designed with aerodynamic performance in mind, achieving a drag coefficient (Cx) of 0.254. The curb weight is 2260 kg, with a weight distribution of 47:53 in favor of the rear axle.

Ferrari Unveils Its First Electric Vehicle Designed with Apple's Designer

The interior of the Luce accommodates five passengers. It offers a luggage compartment volume of 597 liters behind the foldable rear bench, making it suitable for families. The front dashboard design showcases a 1970s style, complemented by modern elements. The classic Nardi steering wheel features thin aluminum spokes and two manual control panels.

The right paddle switch adjusts torque, while the left manages regenerative power. The digital instrument panel mimics analog dial displays, mounted on the steering column, and adjusts with the wheel. The multimedia screen includes functional knobs for climate control and a clock with stopwatch, compass, and launch control activation indicator functions.

Rear passengers enjoy individual air vents, five climate control switches, and a small display showing key dynamic characteristics. All displays use OLED technology from Samsung.

The transmission mode selector, situated on the upper part of the central console, resembles an illuminated glass cylinder moving through an L-shaped slot, accompanied by a key slot featuring an e-ink electronic screen that illuminates and changes color upon insertion.

The ceiling console houses the launch control activation handle, an emergency services button, ambient lighting controls, and heating and windshield defrost toggles. The 3000W audio system, comprising 21 speakers, reproduces powertrain sounds with filtering and amplification to enhance driver comfort.

The Ferrari Luce starts at €550,000.