Ford has ended production of its iconic Focus model, which was one of the most popular in Europe for 27 years. The move is part of Ford’s previously announced plan to accelerate the transition of its European model range to fully electric models. This was reported by Autocar on November 17.
The decision to discontinue production of the family hatchback was announced back in 2022. The Focus’s place in the Ford lineup has actually been taken by two new electric crossovers — the Explorer and the Capri. Both models are based on the MEB electric architecture of the German concern Volkswagen Group, which is part of a strategic partnership between the two auto giants.
The cessation of Focus production means that Ford’s German plant in Saarlouis, where the model was assembled, no longer produces cars. Ford previously said that it had no plans to produce new models at this facility, and has not yet announced a buyer for the plant, leaving its future uncertain.
The discontinuation of the Focus, and previously the Fiesta, means Ford has lost two of its most popular models in Europe. This has already fundamentally changed the brand’s market position.