According to the data from the International Organization of Vine and Wine (OIV), in 2025, the volume of wine consumption in France amounted to 22 million hectoliters, while the volume of beer consumption reached 22.1 million hectoliters, as reported by the French brewers’ association Brasseurs de France — marking the first time beer consumption has exceeded that of wine. Concurrently, wine consumption has dropped to its lowest level since 1957.
This development is attributed to several factors, including the growth of the French brewing sector, characterized by a predominance of lower-alcohol beer varieties. According to Brasseurs de France, beer is associated with convivial social events such as sporting occasions. Furthermore, economic factors, particularly the lower beer prices amid rising living costs, are shifting consumer habits, particularly among younger generations.
OIV also highlights the impact of U.S. tariffs on global wine trade. The director-general of the OIV, John Barker, commented that the winemaking sector is directly adapting to U.S. tariff policies and to long-term changes in climate and consumption patterns.
Despite these trends, France remains one of Europe’s leading wine-consuming countries in 2025.