While the overall smartphone market in China is showing negative dynamics, Apple has posted impressive growth. In the first nine weeks of 2026, iPhone sales in the Celestial Empire jumped 23%, which allowed the American giant to strengthen its position while Android-based competitors were forced to raise prices. Reuters reported this, citing data from research firm Counterpoint.
The overall Chinese smartphone market from January to early March 2026 decreased by 4% year-on-year. Even government subsidies introduced at the beginning of the year could not significantly revive sluggish consumer demand.
Apple’s growth is due to several strategic factors:
- Aggressive marketing: The popularity of the iPhone was supported by significant discounts on e-commerce platforms.
- Government support: The base iPhone 17 model has been eligible for government subsidies, making it more affordable for the general public.
- Cost control: Apple’s tight control over its supply chain has helped it better protect itself from the sharp rise in memory chip prices than its competitors. While other manufacturers pass on these costs to customers, Apple has kept prices steady.