The American company Meta is launching a new program for bloggers and creators — they will be paid for posts on Facebook. The company wants to lure popular authors from TikTok and YouTube.
The program is called Creator Fast Track. It provides guaranteed monthly payments and increased Facebook content coverage. But these payments are temporary — they will last only three months.
Authors with an audience of 100 thousand subscribers on Instagram, TikTok, or YouTube can receive $1,000 a month. Those with more than a million subscribers — up to $3,000 a month.
To participate in the program, you need to actively post at least 15 short Reels videos in 30 days. Moreover, they must be published on at least 10 different days.
The content does not have to be exclusive to Facebook, but it must be original. This also applies to videos created with artificial intelligence.
The company also noted that in 2025, it paid out nearly $3 billion to creators, a 35% increase from the year before. Almost 60% of that money went to Reels short videos, with the rest going to other content formats.