Staff rotations continue in the fashion industry. Last week, we wrote about Jonathan Anderson’s resignation after 11 years as the creative director of the Spanish fashion house Loewe. Today, WWD reports that his successors have been announced. These are Jack McCollough and Lazaro Hernandez.
McCollough and Hernandez, the founders of the New York-based Proenza Schouler brand, will officially take over the brand on April 7. However, the publication notes that after leaving Loewe, Anderson may become the creative director of Dior. Both brands are part of the French luxury conglomerate LVMH.
Loewe said that McCollough and Hernandez will assume full creative responsibility for all the brand’s collections, including women’s and men’s clothing, leather goods, and accessories. They will move from New York to Paris to occupy their new positions.
The fashion house’s CEO, Pascale Lepoivre, explained why they chose McCollough and Hernandez:
“To name just two factors: they are very creative entrepreneurs whose interest and vision go beyond fashion and extend to different cultural areas, and they can take into account the diversity of the markets and customers we communicate with. Their vision and creativity perfectly fit the house we have built, and I am excited to see them shape its future.”
McCollough and Hernandez, a design duo, were born 23 years ago during their studies at the Parsons School of Design in New York. There, they worked on their graduation collection, which became the debut of their joint brand, Proenza Schouler.
The brand name is based on their mothers’ maiden names. Proenza is Hernandez’s mother, and Schouler is McCollough’s. Earlier, Jack McCollough interned at Marc Jacobs while still a student and Lazaro Hernandez interned at Michael Kors.
At the beginning of this year, the designers left the creative team of their own brand, Proenza Schouler, and remained only on the company’s board of directors and as shareholders. Even then, there were rumors online that they would be appointed to Loewe.
