It’s not just clothes, suitcases, bags, perfumes, and luxury accessories. French fashion house Louis Vuitton has launched its beauty line, La Beauté.
WWD reported that Pat McGrath, the world’s most influential makeup artist, will be the creative director.
The brand will create 55 lipsticks, eight eyeshadow palettes, and ten lip balms. CEO Pietro Beccari explained that the number of lipstick shades came from the brand’s name: LV — 55 Roman numerals.
Buyers will also find storytelling: accessories with stories about the formula and composition will be added to the cosmetics. Beccari said that unique packaging, carrying cases, and other components will be part of the company’s positioning.