The secondary market for luxury watches is showing signs of recovery after a long period of decline. Over the past six months, prices for used top-segment models have increased by about 4%.
Morgan Stanley and WatchCharts experts note that the current growth indicates more of a market stabilization than the beginning of a new aggressive boom. Over the past two years, the value of luxury watches has been declining, but by the end of 2025, the pressure on prices eased.
Analysts identify several key factors that contributed to this recovery:
- Inventory clearing: The excess supply in the market that had been putting pressure on prices has gradually disappeared.
- Seller resilience: Watch owners are no longer inclined to lower prices for a quick sale, ending the “panic sale” cycle.
- Rising official prices: Luxury watch manufacturers have raised retail prices in boutiques by about 7% since the beginning of 2025. This has created support for the value of these same models on the secondary market.