Spotify has begun testing a new content format: audio versions of magazine articles. From now on, platform users will have access to over 650 English-language pieces from leading publications such as Rolling Stone, The Atlantic, Vogue, Variety, Billboard, Vibe, GQ, WIRED, Vanity Fair, and Pitchfork. This content is integrated alongside music, podcasts, and audiobooks.
The format is available in regions where Spotify provides audiobooks. The narration is produced by Spotify Audiobooks’ in-house team, and each article doesn’t exceed two hours. Premium users can listen to audio articles within the monthly audiobook limit, while non-Premium subscribers can purchase individual pieces for $1.99 each.
Spotify notes that this format will enhance the diversity of content on its platform and serve as a new channel for introducing audiences to audio formats. Furthermore, Spotify’s recommendation system will help media and magazines expand their audience reach.