Tiffany & Co. has opened its largest store in Europe. They did it in Milan – on Via Montenapoleone, one of the most expensive shopping streets in the world, within the walls of the Palazzo Taverna, built-in 1835.
The project was traditionally designed by the architect Peter Marino, who was also responsible for the interior of the Chanel jewelry and watch boutique in Piazza Vendôme. He spent two years developing and implementing his ideas.
Chief Executive Officer of Tiffany & Co. CEO Anthony Ledru noted that the brand did not limit Marino: “We don’t have any recommendations, and that’s how we get the best. We discuss everything. I think this is one of those stores where his creativity has reached its maximum.”
The boutique’s facade is decorated with arched Murano glass windows and lunettes that resemble the stained glass windows of Louis Comfort Tiffany. In the store’s lobby, stands — an allusion to Milan — and screens showing Leonardo Da Vinci’s vineyards in Casa degli Atellani and the Via Palestro garden are also visible.
Visitors will climb to the upper floors using glass stairs designed by French architect Hugh Dutton.
Marino generously diluted the signature turquoise color with pastel shades of pink and lilac. In addition to jewelry from the current collections, the Milan boutique features items from the brand’s archive. For example, a pocket watch from the early twentieth century that belonged to the captain of the Carpathia (a sea liner that rescued more than 700 people from the Titanic) — Tiffany & Co. bought it at auction for two million dollars at the end of last year.