The social network TikTok has summarized the most popular trends in 2024 – from very demure to brat summer.
“Throughout 2024, TikTok continued to redefine how we discover, create, and communicate through the shared language of video. From small businesses launching global brands to creators and artists at the forefront of cultural trends, TikTok is a catalyst for economic growth, cultural trends, and social impact,” said James Stafford, TikTok’s global head of content, in a statement.
The breakthrough of the community of book lovers and the #BookTok tag, used for 1.2 million posts created in the first 10 months of 2024, helped people discover the world of books, turn some of them into bestsellers, and share their impressions of what they read.
In 2024, TikTok continued to be a platform for discovering and searching for new music. The top ten songs on TikTok worldwide were used in over 200 million videos. The most popular was the hit “Gata Only” by FloyyMenor and Cris Mj.
Here are the top ten songs.
Among the top ten artists, Mexican content maker Yeri Mua holds the top spot for the second year in a row thanks to the success of her track “Linea del Perreo.” In the United States, singer Sabrina Carpenter and her songs “Espresso,” “Please, Please,” and “Taste” are in first place.
The most popular TikTok video of 2024 in the US, with 31.1 million likes, was Uno Anime by Legendary Jay.
This year, sports trends, movies, and educational communities also saw a significant increase in popularity.