Starting in June, as the world marks Pride Month to support LGBTQ+ rights, leading brands emphasize special collections and themed campaigns. Notably, Rihanna’s lingerie brand Savage X Fenty has unveiled a new Pride collection, with advertisements featuring 22-year-old transgender model Vivienne Wilson, Elon Musk’s daughter.
Vivienne Wilson took the lead in the campaign, appearing in a set of black lingerie adorned with shiny fringes and inscriptions such as Love, Pride, Gay, and Queer. The collection includes several sets of lingerie, tailored to embody the essence of Pride.
For Wilson, this is not her first collaboration with Savage X Fenty; she previously participated in the brand’s Valentine’s Day campaign. Public awareness of Vivienne’s gender transition emerged in 2022 when she officially changed her name and renounced the surname Musk. Despite a strained relationship with her father, Vivienne is forging her own path in the modeling world.