British actor and entrepreneur Tom Holland has announced the launch of a new limited series of non-alcoholic fruit-based shandy-style beverages under the Bero brand. The idea for these flavors was inspired by the actor’s mother. The exploration of unique flavor combinations was influenced by actress Zendaya, who, according to Holland, does not drink alcohol and is not a beer enthusiast.
The new assortment will include four flavors: lemon-lime, grapefruit, elderflower, and blackberry-yuzu. The drinks contain no alcohol, and each can will have a calorie content not exceeding 100. The product format combines 30% Bero Kingston Golden Pils with 70% lemonade infused with corresponding fruit notes. Sales will commence on June 14 exclusively at Target stores with a recommended price of $19.99 for a 12-can pack.
Holland emphasized that the project’s goal is to expand the Bero brand beyond traditional beer profiles and to create a product that appeals to a diverse audience. He also stated that he does not intend for the brand to sustain merely on his name, highlighting the authenticity and independence of the developed lineup.
Bero was launched in October 2024 as part of Holland’s personal initiative related to abstaining from alcohol following participation in Dry January 2022. According to NielsenIQ, the market for non-alcoholic beverages is growing, with annual sales nearing $1 billion.
Pre-sales for the new lineup for club members will begin on June 8 on the official website, with distribution expansion planned for retailers such as Total Wine, Sprouts, Fresh Market, Hyvee, and other outlets starting in July. Concurrently, Holland is preparing for involvement in new film projects, including Christopher Nolan’s “Odyssey” and Marvel’s “Spider-Man: A New Day,” in which Zendaya will also star alongside him.