American rapper Cardi B has announced the launch of her haircare brand, Grow-Good Beauty. The brand is expected to officially debut in the spring of 2026.
The brand is being created in partnership with California-based retailer Revolve Group as part of an exclusive multi-brand agreement covering fashion and beauty. At the same time, Grow-Good Beauty will be fully owned by Cardi B.
In addition to the hair care line, the partnership involves the launch of several collections in the clothing and cosmetics categories.
The singer announced the new project on Instagram the night before the start of her Little Miss Drama tour in Palm Desert (California), sharing an official teaser. According to the artist, the brand’s development lasted three years.
Cardi B has repeatedly shared her own recipes for homemade masks on social media and discussed restoring her hair after damage from hot styling and coloring. According to the artist, this personal experience served as the basis for the concept of her new brand, Grow-Good Beauty.