The eldest child of American businesswoman Kim Kardashian and scandalous rapper Kanye West, 12-year-old North West, is preparing for a large-scale debut in the world of fashion and business. Kim has already filed three patent applications for a new brand called NOR11. The brand name symbolically combines the first letters of the girl’s name and the age at which she began developing her concept.
According to Daily.Mail, the project covers several large product categories: from dresses, shoes, and hats to watches, jewelry, and makeup bags.
KimYe’s Kid Inc. is responsible for the registration; however, according to official California documents, Kim Kardashian is listed as the sole director. This confirms the assumption that Kanye West has no influence on this business.